Does a picture say more than a thousand numbers?

At Mercur we are conducting an eye tracking study on how different people take in the information presented in Mercur Business Control.

The study is done with the help of equipment from Tobii, the world leader in eye tracking. Eye tracking technology allows a computer to know exactly where you look. An eye tracker can read your presence, attention, focus, awareness, or other mental states. This information can be used to design new user interfaces for different types of technology products.

We are half way through the study and are currently collecting data from both experienced Mercur users and non Mercur users to find answers on what catches the eye and the easiest way to take in information. Does, for example, the use of colours and the organization of dashboard and report components matter?

We already know that usability is one of the most important conditions in getting employees involved in their BI solution. With this study, we hope to further develop the design of reports and dashboards, and to provide guidance on how information in Mercur is presented in the best way.

During our customer day on May 18th, Mercur Business Control Forum, we will present the results of the study!


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