The beginning of the year brought a sobering reality check as emerging tariff threats, mounting global tensions and a climate of uncertainty complicated the business sector. During these times, companies remain committed to deliberate growth and placement of technology adoption at the forefront of their agendas. At the same time, the expectations for modern CFOs are increasing.
Today's finance leaders steer more than just budgets and reports. Top CFOs deliver insights, drive growth, strengthen controls and shape the strategic direction. The digital transformation ramps up with the increase of corporate complexity, and so does the role of CFOs. They become indispensable in shaping future-ready businesses.
A chief financial officer (CFO) is the senior executive responsible for overseeing a company's finances. They report directly to the CEO and the board. However, the role of CFO extends far beyond simply balancing the books. CFOs act as financial custodians and strategic partners, guiding crucial decisions on investments, business expansions, technology adoption and risk.
Traditionally, the CFO was seen as the gatekeeper for finance, but today, things are slightly different. Now, the role of CFO encompasses the following:
Digital leadership
Investor communication
Influence over nearly every area of the enterprise
A CFO’s core task is to ensure the organisation’s financial health. This means that they should supervise their accounting and finance teams, oversee budgets and monitor cash flow. And maybe the most responsible part is ensuring that there is compliance with all accounting standards.
However, if we look deeper, the role deals with transforming financial insights into improved business outcomes. Some of the top priorities for CFOs cover the following:
Developing and enforcing financial policies
Reporting organisational financial performance to stakeholders and regulatory bodies
Implementing financial strategies in line with the company’s objectives
Advising the CEO and board on significant decisions, from funding to mergers and acquisitions
Maintaining strong controls, transparency and effective risk management.
CFO responsibilities have broadened over time. Today, they focus on enabling the organisation to thrive despite the uncertainties and rapid changes. Currently, the top finance executive priorities are driving sustainable growth, proactively managing risks, adopting digital tools and supporting company-wide ESG initiatives. Let’s find out what should a cfo focus on.
Growth and profitability remain central to the CFO's best practices. In this modern world, finance leaders must explore new revenue streams and foster innovation. This will surely deliver insights that allow agile responses to market changes. The role of CFO includes working with business units to:
Assess expansion opportunities
Guide capital allocation
Optimise product or service portfolios
Advice on mergers and acquisitions.
When talking about profitability, a CFO must possess vital scenario modelling, cost control and strong analytical skills. Every leader should be equipped with the insights needed to make sound and growth-oriented decisions.
CFOs must also ensure that their growth ambitions are balanced against sustainability. This way, the decisions that safeguard the organisation’s long-term health are supported.
Modern CFOs are faced with a surge in risks. Practical and comprehensive risk management is required to deal with financial, regulatory and cyber threats, together with supply chain volatility. CFOs have to construct internal control frameworks, ensure compliance and equip organisations to respond decisively to emerging challenges. The broad level expectations now include the following:
Complete transparency
Strong risk culture
With the increase in regulation around data privacy, tax and ESG disclosures, CFOs secure the integrity of financial reporting and processes. They also oversee enterprise-wide risk strategies designed to protect both reputation and company assets.
Digital transformation is also among the CFO's priorities. This extends beyond automation, focusing on deploying tools that provide real-time visibility into performance indicators across the business. It’s important to point out that finance leaders who harness financial modelling, AI and cloud technologies remain agile and anticipate trends rather than simply reacting. This is why organisations that use real-time analytics can make quicker and better-informed decisions.
Today’s finance teams require systems that:
Centralise company data
Automatically track key performance indicators (KPIs)
Supply dashboards for finance and operations leaders.
ESG (environmental, social and governance) reporting is now considered a regulatory requirement and a maker of competitive advantage. CFOs are responsible for the sustainability metrics by integrating ESG risk into planning and maintaining transparent communication with stakeholders.
It’s required to have technologies and processes that support the collection, analysis and disclosure of ESG data to meet these obligations. Forward-thinking CFOs enforce ethical governance, decarbonisation efforts and sustainable investment strategies while preparing the company for future regulatory demands.
Automation, cloud solutions and analytics powered by AI are quickly changing the finance sector. Progressive organisations place finance technology at the centre of their process improvements. They streamline manual work, accelerate reporting and enable more precise financial forecasting. The outcome is faster decision-making, improved planning and greater responsiveness to opportunities and risks.
Leading CFOs promote technology that:
Integrates with existing systems
Is easy to implement
Delivers solid security and privacy
Ensures compliance.
One of the top CFO priorities nowadays is selecting effective finance software. Mercur Business Control is one of the leading solutions for budgeting, forecasting, planning, reporting and analysis. In our cloud-based application, you can connect multiple data sources, collaborate in your reports, 'capture forecasts and narrative' and deliver financial and operational insight.
By encouraging a data-driven organisation, it's easier to make informed decisions and, at the same time, focus on your business growth. We've helped 1000s of Mercur Business Control users manage costs and grow profits for over 40 years.
Considering the role and CFO responsibilities today, they are bound to shape sustainable, resilient and technologically advanced organisations. The most effective financial leaders will encourage lifelong learning, digital skills and collaboration across executive teams. This is mainly due to the expectations for growth and transparency, as well as the rise of the ethical code.
Therefore, broadening finance executive priorities means using analytics, developing talent and encouraging innovation across all functions. If organisations wish to stay ahead, it means choosing a software offering accuracy and flexibility to support strong planning and rapid adjustment.
A CFO will review financial reports, supervise cash flow and ensure decision-makers have timely, accurate data. They meet with departmental heads to monitor performance, manage risk and provide guidance on spending or investment. Their day-to-day work also involves analysing operational metrics and collaborating with the CEO and board on business strategy. Communicating with stakeholders regarding financial performance and major initiatives is also one of their daily tasks.
CFOs deliver growth by directing capital towards promising investments. It’s their duty to identify new opportunities from data and lend support to product launches or expansion. They drive results by studying profitability, sharpening cost control and using advanced forecasting to spot potential risks or advantages. Working with other executives, they help establish competitive edges through prudent, data-driven judgment.
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